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Senior Client Success Manager · Marketing Strategist · Retention Specialist

azhad aliwafa

25 years in relationship management. 15 in digital marketing. 100+ brands. 50M+ USD spent on ads.

Azhad Aliwafa
50M+Ad spend managed
25yrClient relationships
100+Brands served
Dubai · UAE
01100+Brands across 12+ industries
0215+Years in digital marketing
039Countries and markets managed
045yrAverage client tenure
01

Certifications

  • Google Ads Certified
  • HubSpot Inbound Marketing
  • HubSpot Content Marketing
  • HubSpot Marketing Hub
  • Alibaba.com Channel Partner
02

Specialisations

Performance MarketingSEOAIOCRM AutomationLinkedIn AdsB2B StrategyEN + AR Markets
Atlas CopcoEtisalatZayed UniversityHyundaiKIA MotorsKasperskyEY MENANAFFCODamacYokohamaAbbottAsterSamsungCitizen WatchesAl Fardan ExchangeHabtoor MotorsMalabar GoldBinghattiManipal UniversityGold's GymAtlas CopcoEtisalatZayed UniversityHyundaiKIA MotorsKasperskyEY MENANAFFCODamacYokohamaAbbottAsterSamsungCitizen WatchesAl Fardan ExchangeHabtoor MotorsMalabar GoldBinghattiManipal UniversityGold's Gym

The Story

Built fromthe groundup.

In 2010, I joined Ubrik Media as their first ever digital marketing hire, with no formal training and a brief that said: figure it out.

I did. For five years I learned every corner of the industry from media buying, performance, SEO, social, web, content, to operations, before taking a year's break. Then came back to Ubrik at a senior level, and never looked back.

Today, I lead client success for a Dubai-based agency managing a multitude of accounts across the Middle East and USA. I chair weekly calls with marketing specialists, business decision makers, associated teams, and technology experts, make hard decisions, solving for challenges, building partnerships that last on trust, not just retainers.

Strategy is just 30% of the job. Relationships are the other 70%.

Google AdsMeta Ads ManagerLinkedIn Campaign ManagerHubSpot CRMSemrushAhrefsGoogle Analytics 4Google Search ConsoleWebflowHotjarLooker StudioZapierWhatsApp Business APICanvaChatGPTPerplexityNotionSlack

Clients

100+ brands.One standard.

Swipe through sectors — brands with logos shown below.

EducationHigher Education & Schools1 / 2
Abu Dhabi University
Al Ghurair University
BITS Pilani
British Univ. Dubai
Canadian Univ. Dubai
Emirates Academy
Gulf Medical University
HBMSU
Heriot-Watt University
ICCA Institute
Manipal University
Middlesex University
Full client roster (113 brands)+
  • Abu Dhabi University
  • Al Ghurair University
  • BITS Pilani
  • British Univ. Dubai
  • Canadian Univ. Dubai
  • Emirates Academy
  • Gulf Medical University
  • HBMSU
  • Heriot-Watt University
  • ICCA Institute
  • Manipal University
  • Middlesex University
  • Muscat University
  • RAKMHSU
  • SP Jain
  • Univ. of Balamand Dubai
  • UOWD
  • Zayed University
  • Ajman University
  • AMAU Islamic Institute
  • BEAM (Bukhatir Schools)
  • British Islamic Nursery
  • Khalifa University
  • Leadership Intl School
  • Oasis School
  • Root Stalk Academy
  • Audi (Ali and Sons)
  • Hyundai Oman
  • Hyundai UAE
  • KIA Motors
  • Genesis Motors
  • Habtoor Motors
  • Yokohama
  • Isuzu
  • Binghatti Properties
  • Damac Properties
  • Shobha Properties
  • Alliance Real Estate
  • Bin Yaber Group
  • Dubai Properties
  • Fortune5 Properties
  • Lifestyle Developers KSA
  • MAF Properties
  • Top Neom Real Estate
  • Abbott
  • Aster DM Healthcare
  • DM Healthcare
  • NMC Group
  • Thumbay
  • British Lasik
  • Unitecare Software
  • Kaspersky
  • Kaspersky Iran
  • Samsung
  • Atlas Copco
  • Beacon Medaes
  • Etisalat (e&)
  • Konica Minolta
  • Mobily
  • NAFFCO
  • Xylem Pumps
  • Conmix
  • Daikin
  • ECMIT
  • Holistic IT Services
  • Metro Fire System
  • Techbot
  • Al Fardan Exchange
  • EY MENA
  • RAALC Law Firm
  • Massoun Insurance
  • Quantum KSA
  • Citizen Watches
  • Gold's Gym
  • Kerry Foods
  • Malabar Gold
  • Nine West
  • AR Taaj (Big Boys Toys)
  • Bakemart
  • Gourmet11
  • JJ Chicken
  • Juma Al Majid
  • Mefroz
  • Mint Jewels
  • MK Services
  • NMS
  • Omeir Travels
  • Oriental Trading
  • Regal Traders
  • Rola Wala
  • Savior Flair
  • WK Photography
  • Expo Centre Sharjah
  • Reed Events
  • Sharjah Intl Book Fair
  • Sharjah Light Festival
  • Terrapinn
  • Altamyz
  • Aura Edify
  • Ehsan Qatar
  • Flagship Events
  • Kalemah
  • Mastermind WHF
  • My Dubai My City
  • Novotech Bahrain
  • Power Tutoring
  • Project You
  • Qatar Social Works
  • Russian GCC Forum
  • Shafallah
  • Shaza Al Madina
  • Tajdeel
  • Viola Events

Industries

Everyvertical.

From industrial compressors to luxury jewellery. Breadth is the point.

Education
Higher Education
Zayed University · Manipal · BITS Pilani · Khalifa · Middlesex · Heriot-Watt · SP Jain · HBMSU · Gulf Medical and 15 more
Industrial
Industrial B2B
Atlas Copco · NAFFCO · Xylem Pumps · Daikin · Beacon Medaes · Konica Minolta · Conmix · Metro Fire
Automotive
Automotive
Hyundai UAE and Oman · KIA · Genesis · Audi via Ali and Sons · Habtoor Motors · Yokohama · Isuzu
Real Estate
Real Estate
Damac · Binghatti · Shobha · Dubai Properties · MAF · Fortune5 · Lifestyle Developers KSA · Alliance · Top Neom

Geographic Reach

One desk.Nine markets.

Operating a global remote team, my clients vary across multiple time zones.

UAESaudi ArabiaQatarOmanIraqBahrainUSAIranIndia
5
Markets for Atlas Copco alone
10+
Active accounts at once
EN+AR
Bilingual work execution
5yr
Average client tenure

By the Numbers

Expertise,visualised.

Industry Mix

Higher Education 30%
Industrial B2B 22%
Automotive 15%
Real Estate 13%
All Others 20%

Channels Managed

Google Ads95%
Meta (FB and IG)92%
LinkedIn Ads85%
SEO and AIO80%
HubSpot CRM78%
WhatsApp Marketing65%
Bing Ads55%

Career Timeline

2019 to Present
Senior Client Success Manager
Ubrik Media, Dubai
2016 to 2022
Digital Marketing Manager
Ubrik Media, Dubai
2015 to 2016
Marketing Manager and Project Manager
Just Design and Hadiyashop
2010 to 2015
Exec to Operations Manager
Ubrik Media, first stint
2008 to 2010
Customer Service and Retail Banking
Emirates NBD
2002 to 2005
Customer Service, BPO
ICICI OneSource, British Sky Broadcasting

What I Do

The fullpicture.

01

Client Success and Account Strategy

Long-term partnership management for complex, multi-stakeholder accounts. I build the trust that keeps clients for 5 years on average. Strategy, reporting, escalation, upselling, all personally owned.

02

Performance Marketing

Google, Meta, LinkedIn, Bing, WhatsApp. Multi-market paid media with a relentless focus on SQL quality, CPL, and ROI. From test budgets to enterprise-level spend across 5 simultaneous markets.

03

Inbound Marketing and HubSpot

HubSpot certified across Marketing, Sales, and Content. CRM implementation, lead nurturing workflows, pipeline management, and data-driven funnel optimisation from top to bottom.

Highlights

Moments thatmattered.

Preaching offline to online migration, decades ago

Team Ubrik, under the strategy of its founder Monash Unny, was the core behind migrating giants such as Damac Properties from offline spending to online promotions, and later scaling their digital presence into a market-defining operation.

Damac Properties · Offline → Online · Enterprise scale

Beating bigger agencies to pulp

My first project was for the KSA market, where local penetration, deemed impossible by larger competitors, was translated into tangible success via targeted outreach, phone calls, and direct email. Sometimes the scrappiest approach wins.

Scaling SMEs

With on-the-ground knowledge of the target market and my clients' ICP, I assist with business-related decision-making beyond simply handling growth marketing. Mint Jewels is a fine example of this, growing from a local retailer to a recognisable digital brand.

What People Say

Trusted bythose who know.

Azhad is the man you depend on to get it done. He doesn't walk with you, he jumps leaps and bounds to get you much further than what you thought the finish line was. His biggest asset is his ability to make clients feel heard, understood and taken care of, combined with his deep technical knowledge of the world of marketing. The way he applies this to crack business challenges and align the whole team to move at his pace is what truly sets him apart.

N
Naweed Abdulla
Growth Leader, Performance Marketing · Colleague at Ubrik

I've had the pleasure of working closely with Azhad and he is one of the most professional and reliable people I've collaborated with. His strengths in client communication, marketing and SEO consistently stand out. He handles every interaction with clarity, confidence and genuine care, making the entire process smooth for everyone involved. Azhad brings a level of maturity, dedication and business understanding that's rare to find.

A
Ajmal Muhammad P
Founder and CEO, Product and Enterprise Architecture · Teammate

Recognition

Under theSpotlight.

1December 2024

HubSpot Platinum Partner

Ubrik Media achieved Platinum status, HubSpot's highest tier. Personally congratulated by Zayed University's Deanship of Graduate Studies for "dedication, expertise and commitment to delivering exceptional digital marketing solutions."

2Back to back

Best Agency, Two Years Running

Ubrik Media recognised as Best Agency in consecutive years. A testament to the client relationships, campaign quality, and operational standards built under portfolio leadership.

3Across tenure

Three Internal Awards and People's Choice

Recognised multiple times internally for outstanding client handling, including the People's Choice award, voted by the entire Ubrik team at their annual Growth Days event.

42025

Atlas Copco USA Newsletter Feature

Team Ubrik's paid media work was featured in Atlas Copco Compressors' internal US division newsletter, distributed through the leadership chain of a 150-year-old global industrial giant.

Get in Touch

The future doesn't need AI,
it needs something
real.

Whether you're a brand looking for strategic digital marketing, an agency exploring partnership, or someone who wants to set-up shop, I'm open to the conversation.