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Senior Client Success Manager · Marketing Strategist · Retention Specialist

Azhad
Aliwafa

25 years in relationship management. 15 in digital marketing. 100+ brands. 50M+ USD spent on ads.

100+Brands across 12+ industries
15+Years in digital marketing
9Countries and markets managed
5yrAverage client tenure

Certifications

  • Google Ads Certified
  • HubSpot Inbound Marketing
  • HubSpot Content Marketing
  • HubSpot Marketing Hub
  • Alibaba.com Channel Partner

Specialisations

Performance Marketing · SEO · AIO CRM Automation · LinkedIn Ads B2B Strategy · EN + AR Markets

Atlas CopcoEtisalatZayed UniversityHyundaiKIA MotorsKasperskyEY MENANAFFCODamacYokohamaAbbottAsterSamsungCitizen WatchesAl Fardan ExchangeHabtoor MotorsMalabar GoldBinghattiManipal UniversityGold's GymAtlas CopcoEtisalatZayed UniversityHyundaiKIA MotorsKasperskyEY MENANAFFCODamacYokohamaAbbottAsterSamsungCitizen WatchesAl Fardan ExchangeHabtoor MotorsMalabar GoldBinghattiManipal UniversityGold's Gym

Built fromthe groundup.

In 2010, I joined Ubrik Media as their first ever digital marketing hire, with no formal training and a brief that said: figure it out.

I did. For five years I learned every corner of the industry from media buying, performance, SEO, social, web, content, to operations, before taking a year's break. Then came back to Ubrik at a senior level, and never looked back.

Today, I lead client success for a Dubai-based agency managing a multitude of accounts across the Middle East and USA. I chair weekly calls with marketing specialists, business decision makers, associated teams, and technology experts, make hard decisions, solving for challenges, building partnerships that last on trust, not just retainers.

Strategy is just 30% of the job. Relationships are the other 70%.

Google AdsMeta Ads ManagerLinkedIn Campaign ManagerHubSpot CRMSemrushAhrefsGoogle Analytics 4Google Search ConsoleWebflowHotjarLooker StudioZapierWhatsApp Business APICanvaChatGPTPerplexityNotionSlack

100+ brands.One standard.

Atlas Copco
Etisalat (e&)
Zayed University
Hyundai UAE
KIA Motors
Kaspersky
EY MENA
NAFFCO
Damac Properties
Yokohama
Abbott
Aster DM Healthcare
Samsung
Citizen Watches
Al Fardan Exchange
Habtoor Motors
Malabar Gold
Binghatti Properties
Manipal University
Gold's Gym
Shobha Properties
MAF Properties
Dubai Properties
Genesis Motors
Isuzu
Audi (Ali and Sons)
DM Healthcare
NMC Group
Thumbay
British Lasik
Khalifa University
BITS Pilani
Heriot-Watt University
Middlesex University
SP Jain
Gulf Medical University
HBMSU
Canadian Univ. Dubai
British Univ. Dubai
Ajman University
Abu Dhabi University
Al Ghurair University
RAKMHSU
Muscat University
Univ. of Balamand Dubai
UOWD
Emirates Academy
Leadership Intl School
Oasis School
BEAM (Bukhatir Schools)
British Islamic Nursery
Root Stalk Academy
ICCA Institute
AMAU Islamic Institute
Xylem Pumps
Daikin
Konica Minolta
Conmix
Metro Fire System
Beacon Medaes
Holistic IT Services
Unitecare Software
Techbot
ECMIT
Mobily
Reed Events
Terrapinn
Sharjah Intl Book Fair
Sharjah Light Festival
Expo Centre Sharjah
Flagship Events
Viola Events
Russian GCC Forum
Kerry Foods
JJ Chicken
Rola Wala
Gourmet11
Bakemart
Nine West
Mefroz
AR Taaj (Big Boys Toys)
Mint Jewels
Massoun Insurance
RAALC Law Firm
Quantum KSA
Al Fardan Exchange
Fortune5 Properties
Top Neom Real Estate
Alliance Real Estate
Lifestyle Developers KSA
Bin Yaber Group
Juma Al Majid
Hyundai Oman
Kaspersky Iran
Novotech Bahrain
Ehsan Qatar
Qatar Social Works
Shafallah
MK Services
Omeir Travels
Oriental Trading
Regal Traders
NMS
Savior Flair
WK Photography
Power Tutoring
Mastermind WHF
Project You
Kalemah
Aura Edify
My Dubai My City
Tajdeel
Altamyz
Shaza Al Madina

Everyvertical.

From industrial compressors to luxury jewellery. Breadth is the point.

Education
Higher Education
Zayed University · Manipal · BITS Pilani · Khalifa · Middlesex · Heriot-Watt · SP Jain · HBMSU · Gulf Medical and 15 more
Industrial
Industrial B2B
Atlas Copco · NAFFCO · Xylem Pumps · Daikin · Beacon Medaes · Konica Minolta · Conmix · Metro Fire
Automotive
Automotive
Hyundai UAE and Oman · KIA · Genesis · Audi via Ali and Sons · Habtoor Motors · Yokohama · Isuzu
Real Estate
Real Estate
Damac · Binghatti · Shobha · Dubai Properties · MAF · Fortune5 · Lifestyle Developers KSA · Alliance · Top Neom
Healthcare
Healthcare
Aster · DM Healthcare · NMC Group · Abbott Labs · Thumbay · British Lasik · Unitecare
Telecom
Telecom and Tech
Etisalat e& · Mobily · Kaspersky UAE and Iran · Samsung · Holistic IT · Techbot · ECMIT
Finance
Financial Services
EY MENA · Al Fardan Exchange · Massoun Insurance · RAALC Law Firm · Quantum KSA
Lifestyle
Events, F and B, Retail
Reed Events · Terrapinn · SIBF · Citizen Watches · Malabar Gold · Nine West · Kerry Foods · Gold's Gym

One desk.Nine markets.

Operating a global remote team, my clients vary across multiple time zones.

UAESaudi ArabiaQatarOmanIraqBahrainUSAIranIndia
5
Markets for Atlas Copco alone
10+
Active accounts at once
EN+AR
Bilingual work execution
5yr
Average client tenure

Expertise,visualised.

Industry Mix

Higher Education 30%
Industrial B2B 22%
Automotive 15%
Real Estate 13%
All Others 20%

Channels Managed

Google Ads95%
Meta (FB and IG)92%
LinkedIn Ads85%
SEO and AIO80%
HubSpot CRM78%
WhatsApp Marketing65%
Bing Ads55%

Career Timeline

2019 to Present
Senior Client Success Manager
Ubrik Media, Dubai
2016 to 2022
Digital Marketing Manager
Ubrik Media, Dubai
2015 to 2016
Marketing Manager and Project Manager
Just Design and Hadiyashop
2010 to 2015
Exec to Operations Manager
Ubrik Media, first stint
2008 to 2010
Customer Service and Retail Banking
Emirates NBD
2002 to 2005
Customer Service, BPO
ICICI OneSource, British Sky Broadcasting

The fullpicture.

01
Client Success and Account Strategy
Long-term partnership management for complex, multi-stakeholder accounts. I build the trust that keeps clients for 5 years on average. Strategy, reporting, escalation, upselling, all personally owned.
02
Performance Marketing
Google, Meta, LinkedIn, Bing, WhatsApp. Multi-market paid media with a relentless focus on SQL quality, CPL, and ROI. From test budgets to enterprise-level spend across 5 simultaneous markets.
03
Inbound Marketing and HubSpot
HubSpot certified across Marketing, Sales, and Content. CRM implementation, lead nurturing workflows, pipeline management, and data-driven funnel optimisation from top to bottom.
04
SEO and AI-Optimised Search
Technical SEO, on-page optimisation, content strategy, backlink development. Now extending into AIO, optimising for how AI engines answer questions, not just how search algorithms rank pages.
05
Content and Social Strategy
Bilingual EN and AR content work, social media calendars, blog strategies. Directed for universities, automotive brands, industrial manufacturers, and luxury retailers across 9 markets.
06
Team Leadership and Operations
Coordinating cross-functional teams across copywriting, SEO, paid ads, web dev, design, and CRM. Built processes, managed people, kept complex accounts running smoothly for over a decade.
07
Audit and Consulting
A full digital audit covers your paid media, SEO health, CRM setup, content gaps, and competitor positioning. I identify what is wasting budget, what is missing entirely, and what needs to be rebuilt from the ground up. The outcome is a prioritised action plan your team can execute immediately, backed by real data and market context.

Moments thatmattered.

Chapter 01

Preaching offline to online migration, decades ago

Team Ubrik, under the strategy of its founder Monash Unny, was the core behind migrating giants such as Damac Properties from offline spending to online promotions, and later scaling their digital presence into a market-defining operation.

Chapter 02

Beating bigger agencies to pulp

My first project was for the KSA market, where local penetration, deemed impossible by larger competitors, was translated into tangible success via targeted outreach, phone calls, and direct email. Sometimes the scrappiest approach wins.

Chapter 03

Scaling SMEs

With on-the-ground knowledge of the target market and my clients' ICP, I assist with business-related decision-making beyond simply handling growth marketing. Mint Jewels is a fine example of this, growing from a local retailer to a recognisable digital brand.

Trusted bythose who know.

★★★★★

Azhad is the man you depend on to get it done. He doesn't walk with you, he jumps leaps and bounds to get you much further than what you thought the finish line was. His biggest asset is his ability to make clients feel heard, understood and taken care of, combined with his deep technical knowledge of the world of marketing. The way he applies this to crack business challenges and align the whole team to move at his pace is what truly sets him apart.

N
Naweed Abdulla
Growth Leader, Performance Marketing · Colleague at Ubrik
★★★★★

I've had the pleasure of working closely with Azhad and he is one of the most professional and reliable people I've collaborated with. His strengths in client communication, marketing and SEO consistently stand out. He handles every interaction with clarity, confidence and genuine care, making the entire process smooth for everyone involved. Azhad brings a level of maturity, dedication and business understanding that's rare to find.

A
Ajmal Muhammad P
Founder and CEO, Product and Enterprise Architecture · Teammate
★★★★★

I've had the pleasure of working with Azhad, and I can confidently say he's one of the most dependable Client Success Managers I've come across in the digital marketing space. He has a rare ability to solve complex client challenges with calm clarity, often turning tense situations into long-term partnerships. What sets Azhad apart is how he builds genuine, personalised relationships with clients that go well beyond day-to-day work. Internally, he ensures teams stay aligned and accountable. A solid mix of empathy and result-driven approach.

R
Raaquib Pathan
Dubai's Top SEO Consultant, $10M+ Client Revenue via SEO · Direct Report
★★★★★

Azad is, undoubtedly, one of the most reliable people I've worked with. That "in this to win this" drive? It shows. His strategic thinking, quick wit, and ability to handle several projects at once meant our deliverables were always strong and our clients were always satisfied. A key asset to any company. Highly recommend him.

J
Jasmine Kharbanda
Brand Communications, Content and Strategy · Direct Report
★★★★★

Azhad was instrumental in the success of all paid digital marketing campaigns of Canadian University Dubai that resulted in increased enrolments and target audience reach. He brings a wealth of knowledge, experience and expertise to the table, including display advertising, media planning, campaign management, SEO/SEM, PPC, inbound marketing, Google Ads, HubSpot, CRM, email marketing, social media, and web analytics. I have no doubt that Azhad would be an asset to any team.

O
Osaid Azeem
Business Analyst, Customer Behaviour and Analytics · Client, Canadian University Dubai
★★★★★

Azhad is undoubtedly one of the best Client Success Managers I have had the pleasure of working with. He is meticulous, organised, and has always been able to meet clients at their level. Throughout the years I worked with Azhad, he has been a wonderful mentor and a great co-worker with an admirable grasp on not just the rapidly growing digital marketing industry, but also the knowledge and experience required to execute effective strategies.

K
Kavya Pillai
Marketing Manager, B2B, Finance and Higher Education · Teammate at Ubrik
★★★★★

Working with Azhad for the past 1 year and 9 months has been an absolute pleasure. As his client, I closely observed as he constantly ensured to deliver results and meet deadlines, as well as accommodate last minute requests with an open heart. He is simply super geeky and his analytical skills and digital expertise are nothing short of impressive. On a personal level, I also got to know Azhad as a soft spoken, well-mannered, kind and patient person with a colourful personality.

M
Maha Elsanosi
Regional Marketing and Digital Transformation Leader, MENAT and Pakistan · Client
★★★★★

I worked with Azhad via Ubrik for a period of time in 2020. Ubrik was a supplier of choice for a new social strategy for a line of products. Extremely efficient, does not lose time and is always on top of the priority the client gives. Has extensive knowledge and is very approachable.

C
Carlotta Rosa
Marketing Director WU IMEA at Grundfos · Client
★★★★★

I've worked with Azhad over several projects, and the one thing that comes to mind is: expertise. Here is one person you can trust to deliver results. Be it a lead generating campaign to SEO, this is the go-to person in the region for digital marketing expertise.

A
Amrita Ashok
Brand Communications Manager, Content Strategist · Client
★★★★★

Azhad is methodical, meticulous, and makes decisions based on data. These are the 3 essential attributes of a media buyer. I had an opportunity to work with Azhad through Ubrik and found him dynamic and truly client-oriented. He invested significant time and effort in meticulously understanding our business model and brainstorming ideas for our marketing campaigns.

N
Nabeel Azeez
Founder, Dropkick Copy, Revenue Operations for B2B · Colleague
★★★★★

Azhad is a true content marketing original. He has the ability to take everyday topics and put a fresh spin on them to make it resonate with the intended audience. Best of all he's data driven in what he does, bringing a nice balance of art and science to the work he does. It is great working with him and team Ubrik.

K
Kareem Mostafa
Founder, bonafide.fm · Ex-HubSpot and LinkedIn · Mentor
★★★★★

Azhad is awesome marketing geek, a balance of ideas and integrity. He is very organised and passionate about client growth. He does not make any decision on assumptions, but he lets the data talk. Not only a good marketer, but his communication and team management skills are also truly admirable. It was a pleasure working closely with Azhad and learning from him.

B
Bijay Kumar Shaw
Senior Performance Marketing Specialist · Ex-Omnicom Media Group · Colleague

Under theSpotlight.

1

HubSpot Platinum Partner

Ubrik Media achieved Platinum status, HubSpot's highest tier. Personally congratulated by Zayed University's Deanship of Graduate Studies for "dedication, expertise and commitment to delivering exceptional digital marketing solutions."

December 2024
2

Best Agency, Two Years Running

Ubrik Media recognised as Best Agency in consecutive years. A testament to the client relationships, campaign quality, and operational standards built under portfolio leadership.

Back to back
3

Three Internal Awards and People's Choice

Recognised multiple times internally for outstanding client handling, including the People's Choice award, voted by the entire Ubrik team at their annual Growth Days event.

Across tenure
4

Atlas Copco USA Newsletter Feature

Team Ubrik's paid media work was featured in Atlas Copco Compressors' internal US division newsletter, distributed through the leadership chain of a 150-year-old global industrial giant.

2025

The future doesn't need AI,
it needs something
real.

Whether you're a brand looking for strategic digital marketing, an agency exploring partnership, or someone who wants to set-up shop, I'm open to the conversation.